Who Is Responsible For The Digital Experience?

Marketing, IT and Operations teams often struggle with ownership of the digital experience. Who should lead the charge and who should be involved?

Insight by Jen Zimnowski

Organizations have long struggled with ownership of the digital experiences. Marketing believes they should be responsible because the experience is the gateway to the customer. IT believes they are the rightful owner because they're responsible for the technology that supports the business. Our video, Who Is Responsible for the Digital Experience, explores this tug of war.

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