Content-Led Commerce
Subject of thought by Jeremy Bierly
Content-Led commerce is an investment in creating a brand story that will get customers' attention and encourage them to buy. It's also about interacting with consumers in order to offer them useful information and establish long-term connections.
The evolution of client buying behavior is one of the reasons content has become such an important aspect of e-commerce and digital marketing. For their shopping experience, most aren't looking through catalogs. Day in and day out, they are inundated with advertisements.
Customers have begun to conduct their own product research before deciding to make a purchase. People are increasingly depending on self-analysis and judgment. This is why it's so crucial to have good content. It can help customers form relationships while also informing them of their options. It might provide customers useful information about your items without selling them directly.
Differentiate Your Brand
One method to differentiate your brand is to leverage content, as well as your brand story and user experience, to persuade customers to select your products over the competition.
A Headless Approach
With a headless solution, you can have a frontend dedicated to delivering the exact content experience you desire while still maintaining a secure, stable, and scalable backend e-commerce system.
Keeping your brand and messaging clear and consistent is one component of offering an amazing digital experience. A headless solution can enable that consistency by providing a seamless content experience from your homepage to your checkout funnel.
Headless can assist you in providing personalized experiences by allowing you to use a frontend as part of your tech stack that can adjust content or digital experiences to your clients, integrating AI and machine learning.
Why this Matters
People are connected to words and language. Your clients are real people. Providing material that can enlighten, inspire, and delight is the first step in building a relationship with them.
Integrating a content marketing plan with your online business helps boost conversion rates while also fostering long-term relationships with customers.
Headless provides best-in-class solutions for both a frontend content management system and a backend e-commerce powerhouse, which may help you build a successful content marketing strategy.