There is always light, if only we are brave enough to see it. If only we’re brave enough to be it.- Amanda Gorman
The path to my career in digital has definitely been unique. I wanted to be a Broadway actress as a young girl. And in my formative years I spent a lot of time practicing for my debut on the stage. At some point in college, I realized that the time it would take to get my big break did not align with the looming bills that were chasing me. So I pivoted to Speech Communications and I loved it. This is where I found my voice, learned to write, and learned to view the world from different perspectives all the while still presenting my script in front of an audience.
After graduating with a Bachelor’s degree, I got lucky. The tech bubble had just burst. Jobs were not easy to come by, but I found myself as a Project Manager for a software consultancy based in Mumbai. This was the best opportunity I could have stumbled into. Back in those days (early 2000s) companies and organizations were just starting to build websites and applications. Ecommerce was burgeoning and mobile apps were not a thing. What was so great about this experience was that speciality skills in digital and technology did not really exist yet. Everyone wore a lot of hats and got their hands dirty along each step of the application building process. So I was a PM, UXer, BA, QA, sometimes developer and hardly ever a designer (to my chagrin).
This experience grounded me and provided the foundation for the next 20 years in digital technology and marketing. I’ve had the opportunity to work with and for the world’s largest brands, across all verticals, building out complex systems and creating experiences that people find easy to use. I love what I do and I love blending my experiences, my creativity and my foundational skills to create valuable, digital experiences that provide value and return.